Brewed strong, served cold, and poured for guests — deeply tied to hospitality and to the table when a fast is broken.
It started at the iftar table.
Growing up, the drink was karkadeh — one of those flavors woven into life, especially Ramadan. Cold, deep red, tart and sweet, waiting at the table when it was finally time to break the fast. For years I thought of it simply as something from our part of the world.
Then I started noticing it elsewhere. In Mexico, agua de jamaica. Across West Africa, bissap. In the Caribbean, sorrel. Different names, different spices, different traditions — and again and again, people had made this extraordinary red flower part of their tables.
I didn't realize how much bigger its story was.
I love the craft of food — where an ingredient comes from, and why people have reached for it for generations. That's what felt missing when I looked at the modern beverage aisle.
- I didn't want an energy drink that tasted like an invented color.
- And I didn't want a traditional drink buried under a mountain of sugar either.
I wanted something I could reach for and think: I understand what I'm drinking. So we started with real hibiscus, then tamarind, cardamom and cinnamon — and kept working. Batches too tart. Too sweet. Too heavy. Too weak.
KirkaDay™ is a modern sparkling energy drink, made with respect for a flower people have loved for generations.

at tables around the world.

